Our Story

Cape Town-based Urban Ocean launched with the idea to showcase talented designers where our customers have a chance to explore niche brands and be extraordinary as life’s adventures.  The name was inspired by the natural beauty and vibe of the city.  A city with the perfect balance between nature and Urban.

Our aim is to discover an eclectic mix of apparel and accessories with a strong emphasis on local designers and share unique, handpicked pieces we sometimes find on our travels.

We’re delighted to introduce designers whom you might not always find on commercial sites, we also offer customers a simple online service to easily purchase your favorite designs.

Our team have strong experience in buying and marketing and we are proud to offer a one-stop platform where we promote niche, boutique brands while at the same time offer our customers something fresh.

We consider each designer we feature to be a part of our team and brainstorm constantly to get each brand out there on our marketing platforms.  We’re passionate about small businesses that is innovative and collaborative.

Founder – Danell Bronkhorst – put together a team with a contagious zest for life, her retail experience stretches far over a decade working in Europe, Asia, South America and Africa.  Working with small avant garde designers to large commercial brands, her love for boutique, inspirational brands is where Urban Ocean was born.  To offer our followers something different while working with our designers as partners.